Compact and lightweight camera body with retro design and intuitive operability
The compact and lightweight FUJIFILM X-A10 sports a retro design. The use of two Command Dials means you only need a thumb to quickly adjust aperture, shutter speed and exposure settings. Frequently used functions such as white balance, continuous shooting and the self-timer can be assigned to standalone function buttons, eliminating the need to go through the Menu screens to change settings.

Versatile Shooting Modes & Mode Dial
In addition to a wide range of shooting modes, the FUJIFILM X-A10 offers a selection of versatile scene positions that ensure optimum results no matter what the scene.

Advanced SR Auto
Program AE
Aperture Priority AE
Sport
Advanced Mode
Custom
Manual
Night
Scene Position
Shutter Priority AE
Portrait Enhancer
Landscape

Designed for perfect self-portraits
Perfect composition
The screen has a slide-and-tilt mechanism so when it is tilted 180 degrees into "selfie-mode", it can slide out further to ensure the camera body doesn't block the view.

Beautiful skin
The FUJIFILM X-A10 features a Portrait Enhancer mode, which makes the human skin look smoother and brighter. Enjoy the beautiful skin tonality that only the X Series offers also when shooting selfies

Intelligent focusing
Rotating the tilting LCD upward by 180 degrees activates the Eye Detection AF to automatically adjust the focus on the subject's eyes.

Ergonomic Grip
The grip is shaped to accommodate both normal shooting and self-portraits alike. The final shape, based on ergonomic design, was decided through prototype testing involving hundreds of photographers

Automatic shooting modes
When taking a self-portrait, you can take photos by pressing the vertical command dial found directly below your index finger to minimize camera shake. The Self Timer function offers Smile Detection, that take photos automatically when the subject smiles, Buddy Timer which shoots when two people come close together, and Group Timer mode that automatically shoots when a specified number of people come into the frame.

Focus down to 7cm with Auto Macro
Auto Macro function captures objects just 7cm from lens surface
The wide-angle end of the XC16-50mm II kit lens provides a minimum working distance of approx. 7cm from lens surface. The Auto Macro function automatically switches the camera to the Macro mode for quick focusing.

Multi-Target Auto Area AF to capture your subject every time
The camera uses multiple focusing points to identify the intended subject, automatically selecting the subject you want to shoot.

Wireless Communication
On-the-spot instax printing!
You can easily send photos directly to the instax SHARE Smartphone Printer SP-2 for great quality prints of their family, friends, pets and more. Additionally, portrait images are produced with a pleasant out-of-focus background for amazing one-of-a-kind instant prints – perfect for home décor.

Share every moment via email and SNS with easy wireless transfer to your smartphone.

For easy wireless transfer of photos to your smartphone or tablet just download the free dedicated "FUJIFILM Camera Remote" application to your device. There's no need to enter an ID, password or to change other troublesome settings; with just a touch of a button, you can transfer your high-quality images to your phone or tablet ready to upload to your blog or social networking site.

Focus with a Touch with the new smart application - FUJIFILM Camera Remote.
With the new dedicated "FUJIFILM Camera Remote" application, you can focus and trigger the camera release from your smartphone or tablet. The app not only lets you adjust focus, but also control settings like shutter speed, aperture, exposure compensation and ISO sensitivity. You can even apply other settings like Film Simulation, self-timer, and flash while "Touch AF" lets you focus from your phone or tablet, too. Imagine all the situations where this smart assistant will come in handy! Take commemorative group photos with yourself in the shot, capture wildlife photos, or remotely release the shutter for night shots free from camera shake.The photographic possibilities are endless.

Automatically transfer and save photos on your PC via Wi-Fi®*
Just turn on your PC and select PC AutoSave from the camera's menu for effortless wireless transfer and saving of your photos and movies to your home PC.**

Outstanding image quality, made possible by the newly-developed 16.3 megapixel image sensor

The FUJIFILM X-A10 combines a 16.3 megapixel APS-C sensor with the image processing engine that achieves Fujifilm's excellent photo quality. Sharp FUJINON lenses that boast ultimate image resolution, and the proprietary color-reproduction technology, refined over more than 80 years, allows users to capture premium quality images in any shooting conditions. Fujifilm is particularly renowned for accurately reproducing skin tones, and the FUJIFILM X-A10 is built with this advanced skin tone reproduction capability, allowing you to produce high-quality portraiture.

Film Simulation

The "CLASSIC CHROME" mode with deeper colors and rich tones has been added to the "Film Simulation" function, which gives you choices of diverse color reproductions and tonal expressions.

Advanced Filters. Artistic photography made fun and simple.

The Advanced Filters help you easily produce creative effects. A total of ten Advanced Filters are available, including the new "Fisheye" and "Cross Screen" as well as Toy Camera, Miniature, Dynamic Tone, Pop Color, Soft Focus, High Key, Low Key and Partial Color.

Super Intelligent Flash

The built-in pop-up flash supports the Super Intelligent Flash system that accurately controls light output according to individual scenes. When shooting indoor portraits in low-light, small items or food, the flash system reduces highlight clipping to produce images exactly as your eyes see them. Natural colors and brightness are also achieved when shooting backlit scenes or photographing a person under intense sunlight that casts strong shadows on the face.

Extended battery life of approx. 410 frames per charge

The energy-efficient design has extended the battery life to a class-leading level, allowing you to concentrate on shooting pictures without having to worry about remaining battery power. 
The camera also supports charging via USB for maximum convenience, especially while traveling.

Electronic shutter with the maximum speed of 1/32000 sec

When using the ultra-fast electronic shutter, even under clear skies or other bright conditions, you can use large aperture to achieve a shallow depth of field without over-exposing the image. You can capture a scene exactly as intended without having to use an ND filter.

Motion Panorama 360°

The camera can automatically stitch together multiple images to create high-quality panoramic shots.

Get creative with multiple exposures

Shoot one photo, then seamlessly merge it with another via the Multiple Exposure mode, for an expressive and artistic look. Composing the second frame is easy as it can be shot while displaying the first on screen.

Full HD video recording

Press the dedicated Video Recording button on the rear to easily start recording full HD (1080/30p, 25p, 24p) video. The Film Simulation function, popularly used for still images, can also be applied to video recording for a diverse range of creative effects, which can be combined with smooth bokeh, made possible with the APS-C sensor and fast lens. 
Turning on the electronic image stabilization function delivers the five-axis image stabilization that combines optical and electronic stabilization, significantly reducing a variety of camera shakes that could occur during video recording. This function allows you to record high quality video with reduced camera shake while walking around with the camera in your hand.